360 DEGREE COMMUNICATIONS & BRAND MANAGEMENT (Our Rulebook)
Client spends on Brand Management & Product Campaigns are optimized today as against the lavish advertising spending of yesteryears. Overhead costs must be minimized to give the best bang for the ad buck. Smaller units are a welcome change in contrast to unwieldy ‘big agency’ offices with layers of overhead cost. Today niche, specialist units run by talented, experienced and confident professionals in the areas of brand management, corporate branding, event management, out-of-home solutions, digital marketing, platform development, film production, design and animation, event management, experiential and retail marketing are on the upswing in all developed markets.
Our working teams (both online & offline) are based in New Delhi, handpicked individuals with decades of experience in advertising and communications who have the passion, integrity, talent and experience to make a difference to your brand communication, while bending the cost hugely to your advantage.
Big Agency offices need to sustain themselves, hence are perpetually prioritizing work of clients who pay more. We shun this unethical practice of belittling a brand which is trying hard to make its mark. We cannot let this happen, as principally we stand committed to a ‘brand’ more than to a ‘client’.
Heads of office of big agencies are mandated with a key result area of making the client FEEL GOOD at every meeting, with reassuring talk. Instead, we strive to delight you with ideas & work each time we interact. It’s because we cannot afford to let a good client slip away, which eventually happens when actual work suffers at the expense of ‘big talk’. Ultimately, WHO PAYS? It’s the client. Often, he pays dearly.
- Ideation, Creative Design & Content (Online & Offline)
- Media Planning, Buying & Ops (Online & Offline)
- Influencer Marketing (here Growthackr can feature – there is a video to be embedded)
GROWTHACKR :
Purchase decisions are no more influenced by endorsers or celebs or brand ambassadors or media ambush. The consumer today seeks wise counsel from family, friends and experts. Growthackr takes influencer marketing to another level and places the power with the marketer.
Services
Strategy
At every vital step of the engagement, the brand team from agency side & client side will closely discuss & formalize the strategy – understanding of category, consumer, competition & the brand positioning.
Ideation, Creative Design & Content
- Brand Identity Elements – Logo unit(s), Business Identity Collaterals, Packaging, Website, Corporate Brochure & AV, Brand Book, Brand Signoffs/Tagline, Brand Anthem/ Signature Tune
- Radio – Script & ideas on interactive radio/ RJ spots & production of radio spot
- Electronic Media - Film script, animatics & pre-testing concept, production
- In-house Creative Development – concept, copy, design, artwork & production of print campaign including Ads, Jingle, Scripts, Slogans
- BTL – Adaptation/Design of Leaflets/Flyers, Brochures, Retail Elements like Poster, Dangler, Wobbler, Banners, Standee, Bunting, Table-tops & Merchandise ideas, Signage, Flange, Tent card, Dealer board, Canopy Window/shop display, Tech devices/ideas, Product catalogue
Experiential & Production
- Offline Activation & OOH (malls, roadshow, product launch, conference/forums & exhibition, Bus branding, Hoarding, Unipole, Billboard, Kiosk, Parking lots & other branding properties)
- Events – Concept, Curating & Execution pre-event, event & post-event (artist, stage & logistics management)
Media Planning & Buying
- Planning & Buying Offline Media – Radio, Print & Television (the media strategy for season & non-season)
- Social Media Management
- Online Media – Planning & Buying
Digital Communication
- Digital Creative – static & video
- Website & App Development/Revamping
- SEO – right from selecting the right hashtags & keywords to applying the search optimization & monitoring
- Digital Marketing & Performance Management – B2B videos, Ads, EDMs, Content, Tactical/festive communication, pre-rolls; Mobile store & mobile marketing; Explainer videos; Product videos etc.
Adaptations & Tactical; Supervision & Quality Control
- Tactical/ Seasonal/ Festive Campaigns
- Social Media Posts for Daily Buzz
- Third Party Facilitation, Quality Control & Supervision – Photography, Videography, Ad Film production & Videos production, AVs & VOs, Documentaries, Brand Anthems, Walkthroughs, 2D-3D Animation & Motion Graphics, Event & Activation, Storyboards, Printing & Fabrication
Media Planning
Buying & Ops (Online & Offline)
Influencer Marketing
GROWTHACKR
Purchase decisions are no more influenced by endorsers or celebs or brand ambassadors or media ambush. The consumer today seeks wise counsel from family, friends and experts. Growthackr takes influencer marketing to another level and places the power with the marketer.